Clarity Amidst Disruption

Kaleido analysts distill business insights from the chaos of technological change.

Upcoming Event

Adobe Summit

Industry Analyst Jessica Groopman will be a featured speaker at Adobe Summit 2018 in Las Vegas, NV on March 26, 2018. Her topic: The Internet of Trusted Things: How Blockchain Will Power Autonomous Products, Services, and Marketing With a projected 10 billion more devices connecting to the Internet in the next four years and  some […]

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New Blog Post

Analysis: Should Blockchain Power Your Customer Loyalty Program?

By Kaleido Insights Research Analysts: Jeremiah Owyang, Jessica Groopman, Jaimy Szymanski, and Rebecca Lieb Trend: Nearly a dozen companies have announced their intent to launch blockchain-based loyalty programs and/or branded cryptotokens to encourage customer engagement. But should your company?  Is it right for your loyalty program? Is it just hype? Should you deploy? Our analysis […]

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Research Report

Global Content Strategy: This is Going to Be Big!

Enterprises are still in the early stages of integrating content strategy as a discipline – into the marketing mix, operations, and technology. Multinationals face a more complex challenge: scaling content across borders, languages, cultures, and teams. This report examines related challenges and best practice recommendations.

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Kaleido’s Research Outlook

Kaleido Insights provides clarity in a fragmented technology landscape. Our mission is to enable organizations to decipher, foresee, and act on technological disruption with agility, based on our rigorous original research. You can find our upcoming research agenda below.

Super Human Journey: Global Content Strategies: AI Readiness: Business Models of Automation:
The impact of automation on end-to-end customer experience and customer lifecycles. Best practices of developing content strategies for global organizations. What do companies need to understand, prepare, resource, and develop AI initiatives. How every department can augment business processes through automation.
Customer Interaction Automation: Hyper-Local Content: IoT and Blockchain Use Cases: Super Employee Use Cases:
When and how to align business objectives with automated customer experiences. Hyper-local content strategies, challenges, best practices, and recommendations. Where the intersections and opportunities lie for trusted machine interactions. How AR/VR/MR are impacting employee productivity and onsite efficiencies.
Behavioral Science as a Driver of CX: Automated Content: Ethics of Business and Automation Cognitive IoT
Scientists replace marketers at the innovation table, prioritizing basic human behavior. Defining the content opportunities and risks of machine learning and AI-driven development. Principles of using automation for good. Analyzing impacts, opportunities, risks, and ways “intelligent” devices eliminate friction.

Advisory & Consulting

Based on rigorous research, proven experience, and a network of partners, we provide diagnostics, actionable recommendations, and strategy roadmaps to support strategic decisions. We also offer advisory sessions, conducted onsite or over the phone. Sample topics: corporate innovation; media strategy; IoT readiness; digital transformation, and shifts in the competitive landscape. Read more about our analysts’ expertise here.

Thought Leadership

Our thought leadership offerings include custom research in an interactive artifact for market education and lead-generation purposes; training workshops to foster business goal alignment and ensure practical understanding of strategic principles; speeches to inform, educate and inspire your audience at your next event (including webinars), and more. Contact us to learn more about our solutions.