Clarity Amidst Disruption

Kaleido analysts distill business insights from the chaos of technological change.

Upcoming Event

Blockchain West

Our industry analyst Jessica Groopman will be speaking at Blockchain West in San Francisco, March 27-28. Learn from Jessica and others with in-depth experience in applying blockchain technology to a full range of forward thinking use cases in business and government. Find out more about the event and register here. 

View Event
New Blog Post

5G Offers Promise to Bring AR/VR into Enterprise Mainstream

5G — or “fifth generation” internet — is the catalyst industrial mixed reality technologies need for today’s primary use cases to take hold. With 5G’s promise of virtually eliminating latency, augmented reality (AR) and virtual reality (VR) will finally thrive within the enterprise in instances when time is of the essence.

Read Blog Post
Research Report

Global Content Strategy: This is Going to Be Big!

Enterprises are still in the early stages of integrating content strategy as a discipline – into the marketing mix, operations, and technology. Multinationals face a more complex challenge: scaling content across borders, languages, cultures, and teams. This report examines related challenges and best practice recommendations.

View Report

Kaleido’s Research Outlook

Kaleido Insights provides clarity in a fragmented technology landscape. Our mission is to enable organizations to decipher, foresee, and act on technological disruption with agility, based on our rigorous original research. You can find our upcoming research agenda below.

CUSTOMER STRATEGY MARKETING STRATEGY AUTOMATION STRATEGY MONETIZATION STRATEGY
Super Human Journey: Global Content Strategies: AI Readiness: Business Models of Automation:
The impact of automation on end-to-end customer experience and customer lifecycles. Best practices of developing content strategies for global organizations. What do companies need to understand, prepare, resource, and develop AI initiatives. How every department can augment business processes through automation.
Customer Interaction Automation: Hyper-Local Content: IoT and Blockchain Use Cases: Super Employee Use Cases:
When and how to align business objectives with automated customer experiences. Hyper-local content strategies, challenges, best practices, and recommendations. Where the intersections and opportunities lie for trusted machine interactions. How AR/VR/MR are impacting employee productivity and onsite efficiencies.
Behavioral Science as a Driver of CX: Automated Content: Ethics of Business and Automation Cognitive IoT
Scientists replace marketers at the innovation table, prioritizing basic human behavior. Defining the content opportunities and risks of machine learning and AI-driven development. Principles of using automation for good. Analyzing impacts, opportunities, risks, and ways “intelligent” devices eliminate friction.

Advisory & Consulting

Based on rigorous research, proven experience, and a network of partners, we provide diagnostics, actionable recommendations, and strategy roadmaps to support strategic decisions. We also offer advisory sessions, conducted onsite or over the phone. Sample topics: corporate innovation; media strategy; IoT readiness; digital transformation, and shifts in the competitive landscape. Read more about our analysts’ expertise here.

Thought Leadership

Our thought leadership offerings include custom research in an interactive artifact for market education and lead-generation purposes; training workshops to foster business goal alignment and ensure practical understanding of strategic principles; speeches to inform, educate and inspire your audience at your next event (including webinars), and more. Contact us to learn more about our solutions.