As emotional recognition technologies make their way into the corporate ecosystem, use cases and impacts abound. Emotional recognition has the potential to add important new levels of information and data to marketing, sales, customer service, HR, training, engineering, and product development.
For over a year, I’ve been interviewing content marketing executives at global enterprises about the challenges and opportunities they face when trying to scale up single-country or regional content marketing efforts to take them worldwide. (We’ve also been helping several brands build the strategies to make this happen.) Today we’re publishing research on global content […]