Analysis: Should Blockchain Power Your Customer Loyalty Program?

By Kaleido Insights Research Analysts: Jeremiah Owyang, Jessica Groopman, Jaimy Szymanski, and Rebecca Lieb Trend: Nearly a dozen companies have announced their intent to launch blockchain-based loyalty programs and/or branded cryptotokens to encourage customer engagement. But should your company?  Is it right for your loyalty program? Is it just hype? Should you deploy? Our analysis […]