Actionable Data Was the Star of NRF’s 2018 “Big Show”

Retail is getting smarter, thanks to real-time data analysis. At this year’s NRF “Big Show” in New York, nearly 40,000 people converged with one goal in mind: to better understand the future of retail innovation. I attended to explore not only over-arching retail trends, but also dive deeper the future of consumer experience (CX) design. […]