Big Brands Experiment with NFTs, and a look to the Future

Summary: Branded NFTs offer passionate customers collectible virtual goods that generate brand engagement, unlock new experiences, foster a passionate community, add new revenue, and will be critical assets for upcoming virtual worlds.

In my full post, Brands Experiment with NFTs, and a look to the Future, I provide an analysis of which companies that NFTs are right for, the requirements, risks and numerous examples.

The key insights that I uncovered while speaking to experts in the space is that the NFTs will be a setup for items that will be used in the Metaverse, and also many companies will offer digital NFTs with their physical products, so customers can unlock experiences, events, or even identify who owns which product.

(Image credits Kelvin Han.)

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