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New Research: How AI Impacts Content Automation

In the age of big data, many are asking: is automation the solution to the content problem? Jessica Groopman and Rebecca Lieb have published new research addressing this issue — Automated Content: How Artificial Intelligence Impacts Content Throughout the Organization.

Many Industries are Impacted by Modern Wellbeing

We’ve started a new research stream in the area of Modern Wellbeing; Technology is impacting yet another massive movement, which will cause significant ripples across society, economies, and business models. Over a decade agoI was analyzing how social technology democratized information, forever changing communications, media, marketing, and even governments. About five years ago, I dove […]

The four pivots of the consumer IoT market

For those tracking the consumer electronics market, the last 10 years have brought about a sea change. The rise of internet-connected appliances coupled with the falling costs of sensor, mobile and cloud technologies has disrupted traditional product-based business models while shifting consumer expectations for product (and brand) experiences. More and more, consumers expect their analog […]

Most Technology for Marketing Has a Big Gap: Prospects

A large sports apparel company long assumed its target audience was the male athlete between the ages of 18-25. They had no reason to question the data from their tech stack, so their marketing strategy was primarily directed to young male athletes. But they were missing something. When the brand was able to look at […]

Purpose Over Product at Dreamforce 2018

As tech companies grapple with crises of confidence and ethics, enterprise software leader, Salesforce didn’t just push products at its annual Dreamforce conference, it’s pushing purpose. It’s not every day that one finds a dedicated track on “personal empowerment and mindfulness” at a large tech conference. It’s also not every day techy conference attendees encounter […]

Digital Identity: Analyzing Human Impacts (Series)

As consumers of digital (content, messaging, products, and services) every click, hover, swipe, and interaction on our devices constantly accumulates to shape our “digital identity.” In this Kaleido Insights impact analysis, we’ll examine the human impacts of digital identity as characterized by the organizations and devices that collect and act on our many data profiles.

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