Market Forecast: Social Audio is the “Goldilocks Medium”

Read “The Future of Social Audio: Startups, Roadmap, Business Models, and a Forecast” from founding partner, Jeremiah Owyang. Social audio is a fast growing market where users are downloading apps for real-time conversations with friends and family. This forecast includes:

  •  20 different startups including Clubhouse, Twitter Space, and Sonar;
  • 15+ business models ranging from premium user features, marketing, and advertising to third-party data partnerships;
  • 6 product categories, including social audio analytics, social audio management systems, and talent marketplaces;
  • and 7 predictions forecasting the arc of the market, pullback, and normalization. 

We liken social audio to the Goldilocks story – text is not enough and video is too much; social audio is just right. Keep on top of developments in this market by staying clued in to my post which will be updated over the next few months, as the market rapidly changes.


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