The Corporate Innovation Imperative: 10 Program Models

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Corporate innovation is an imperative for any company seeking to proactively combat disruption to its business model, product lines, operations, and customer experiences. Though there are many ways to approach innovation, both internally and externally, advanced companies share a common charge to look toward the future of business rather than sit idly in the present as easy prey for startups and competitors alike.

Corporations and their change agents are approaching innovation in 10 distinct ways, from building talented teams to investing in the startup ecosystem. Each program type carries its strengths and weaknesses, with the most critical component of an initiative being a strong tie to both overarching business goals and innovation-centric metrics. Without a clear charter for what the innovation program will achieve and why, success is futile.

In this report, we focus on innovation best practices from corporations with more than 1,000 employees and $1 billion in revenue. You’ll find real-world examples of companies that are approaching innovation strategically; useful data on the frequency of their program implementation, budget allocation, and innovation metrics; as well as pragmatic recommendations to bring your corporation’s programs through maturity to advancement.

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Report Purchase Includes

  • 33-page Research Report, The Corporate Innovation Imperative, including real-world examples, pragmatic recommendations and best practices, frameworks to activate, and endnote resources, sourced from more than 46 research interviews
  • Nine (9) high-resolution graphics and frameworks visualizing research findings
  • Two (2) Downloads per purchase
  • One (1) Complimentary call with Lead Analyst Jeremiah Owyang for a report overview discussion

Table of Contents

  1. Executive Summary
  2. Innovation Leaders Are Challenged By Culture, Budgets, And The “Frozen Middle”
  3. The 10 Types of Corporate Innovation Programs
  4. Frequency And Budgets Of Corporate Innovation Programs
  5. Five Phases of Corporate Innovation Maturity
  6. Recommendations for Building and Executing an Advanced Innovation Program
  7. How Kaleido Insights Can Help
  8. About Us
  9. Ecosystem Input And Endnotes
  10. Research Methodology

Report Frameworks

Fig. 1: Top Innovation Challenges
Infographic: Who’s Thawing the Tundra? Exploring the Corporate Innovation Leader Persona
Fig. 2: The 10 Types of Corporate Innovation Programs
Fig. 3: Frequency of Program Types
Fig. 4: Annual Budgets for Innovation Programs
Fig. 5: Five Phases of Corporate Innovation Maturity
Fig. 6: Corporate Innovation Impacts Customers in Four Ways
Fig. 7: Top Innovation Success Measures
Fig. 8: Innovation Requires Top-Down Support to Move Past R&D

Research Methodology

We interviewed 46 executives and innovation leaders from Fortune 500 companies, innovation ecosystem partners, and educational institutions for this report. We also surveyed 126 innovators in varied industries, with 58 respondents from companies with more than 1,000 employees. We examined career paths of corporate innovation leaders through more than 140 of their LinkedIn profiles, and conducted secondary research from reputable sources on corporate innovation programs and ecosystems.

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