Jessica Groopman will be moderating discussion with executives at IBM’s North America Think2018 Roadshow, Minneapolis, MN, on behalf of Venture Beat Live. June 14, 2018. This one-day event features thought leaders, innovation specialists, and engaging experiences that will demonstrate the unique value of IBM Cloud + AI.
For over a year, I’ve been interviewing content marketing executives at global enterprises about the challenges and opportunities they face when trying to scale up single-country or regional content marketing efforts to take them worldwide. (We’ve also been helping several brands build the strategies to make this happen.) Today we’re publishing research on global content […]