How to connect changing customer expectations with long-term sustainable innovation strategy

Trends in consumer behavior are impacting how businesses design and deliver on their products and services. New Kaleido Insights research analyzes behavioral trends and best practices from leading organizations.  Despite a prevailing narrative that consumption behavior is difficult to change, several trends and studies suggest otherwise. A recent Pew study analyzing consumers across 17 advanced […]

Analysis: Should Blockchain Power Your Customer Loyalty Program?

By Kaleido Insights Research Analysts: Jeremiah Owyang, Jessica Groopman, Jaimy Szymanski, and Rebecca Lieb Trend: Nearly a dozen companies have announced their intent to launch blockchain-based loyalty programs and/or branded cryptotokens to encourage customer engagement. But should your company?  Is it right for your loyalty program? Is it just hype? Should you deploy? Our analysis […]