Trends in consumer behavior are impacting how businesses design and deliver on their products and services. New Kaleido Insights research analyzes behavioral trends and best practices from leading organizations. Despite a prevailing narrative that consumption behavior is difficult to change, several trends and studies suggest otherwise. A recent Pew study analyzing consumers across 17 advanced […]
Today we’re proud to announce Kaleido Insights’ partnership with our savvy friends at Edelman Digital on their 2019 digital trends forecasting report: Innovating with Impact in an Era of Accountability.
By Kaleido Insights Research Analysts: Jeremiah Owyang, Jessica Groopman, Jaimy Szymanski, and Rebecca Lieb Trend: Nearly a dozen companies have announced their intent to launch blockchain-based loyalty programs and/or branded cryptotokens to encourage customer engagement. But should your company? Is it right for your loyalty program? Is it just hype? Should you deploy? Our analysis […]