It’s rare that one technology set could solve retailer woes related to both merchandise theft and in-store planogram stipulations, yet virtual and augmented reality (VR/AR) offer promise in both arenas. Retailers are cutting shrinkage of high ticket-value items by displaying virtual versions that utilize mixed reality implementations, while other retailers are eliminating tedious planogram issues by employing AR to easily configure visual store layouts and signage – all in real time.
Walmart recently thwarted in-store theft by partnering with deviceless AR technology provider Spacee to install interactive product displays in five Texas stores. These displays showcase connected devices, like the Nest smart thermostat, allowing passersby to learn more about the products by engaging with the 3D touch screen displays. These endcaps have enabled Walmart to cut the risk of theft of real merchandise and lower costs associated with employee training, while still offering interesting product experiences and sharing features that can boost sales of pricier merchandise. In a video posted on Facebook, Walmart CEO Doug McMillon called the Spacee-enabled display “the future of shopping.”