By Jaimy Szymanski, Jessica Groopman with Jeremiah Owyang
During quarantine, humans use the internet to connect to each other, collect news, and form opinions about the political arena. Brands are involved as being a primary source of revenue for these political platforms, creating many questions on the role of platforms, brands and users. For example, Brands are pulling their advertising from social networks when content is tied to hate content. What’s the bigger impact for online reputations, and their impact? We also cover the impact of free speech, business models, and the levels of responsibility of platforms to connect users with each other and broader society.
This trend is part of our larger coverage on the topic of Digital Trust, the first of our five research themes at Kaleido Insights.