In the age of big data, many are asking: is automation the solution to the content problem? Jessica Groopman and Rebecca Lieb have published new research addressing this issue — Automated Content: How Artificial Intelligence Impacts Content Throughout the Organization.
Today we’re proud to announce Kaleido Insights’ partnership with our savvy friends at Edelman Digital on their 2019 digital trends forecasting report: Innovating with Impact in an Era of Accountability.
We’ve started a new research stream in the area of Modern Wellbeing; Technology is impacting yet another massive movement, which will cause significant ripples across society, economies, and business models. Over a decade agoI was analyzing how social technology democratized information, forever changing communications, media, marketing, and even governments. About five years ago, I dove […]
For those tracking the consumer electronics market, the last 10 years have brought about a sea change. The rise of internet-connected appliances coupled with the falling costs of sensor, mobile and cloud technologies has disrupted traditional product-based business models while shifting consumer expectations for product (and brand) experiences. More and more, consumers expect their analog […]
In this half-hour video, Ruth King interviews Rebecca Lieb about her most recent book, Content: The Atomic Particle of Marketing, co-written with Jaimy Szysmanski.
This post is the second in an ongoing series examining the human impacts of “digital identity.” Within, we examine the human-centric use cases of digital ID, and the impacts to user interface design and related technology use.
A large sports apparel company long assumed its target audience was the male athlete between the ages of 18-25. They had no reason to question the data from their tech stack, so their marketing strategy was primarily directed to young male athletes. But they were missing something. When the brand was able to look at […]
We’ve analyzed dozens of modalities related to health — physical, mental, social, and environmental — and have developed an infographic to summarize the many technologies that are shifting how we adapt and manage our wellbeing.
As tech companies grapple with crises of confidence and ethics, enterprise software leader, Salesforce didn’t just push products at its annual Dreamforce conference, it’s pushing purpose. It’s not every day that one finds a dedicated track on “personal empowerment and mindfulness” at a large tech conference. It’s also not every day techy conference attendees encounter […]
As consumers of digital (content, messaging, products, and services) every click, hover, swipe, and interaction on our devices constantly accumulates to shape our “digital identity.” In this Kaleido Insights impact analysis, we’ll examine the human impacts of digital identity as characterized by the organizations and devices that collect and act on our many data profiles.