New Research: How AI Impacts Content Automation

In the age of big data, many are asking: is automation the solution to the content problem? Jessica Groopman and Rebecca Lieb have published new research addressing this issue — Automated Content: How Artificial Intelligence Impacts Content Throughout the Organization.

Most Technology for Marketing Has a Big Gap: Prospects

A large sports apparel company long assumed its target audience was the male athlete between the ages of 18-25. They had no reason to question the data from their tech stack, so their marketing strategy was primarily directed to young male athletes. But they were missing something. When the brand was able to look at […]

Facebook Data Breach & Advertising Transparency

By, Jessica Groopman, Jaimy Szymanski, Rebecca Lieb, and Jeremiah Owyang of Kaleido Insights. Topic: Facebook Data Breach & Advertising Transparency Example: Cambridge Analytica Impact Analysis: Humans (consumers and end users) and Businesses Confusion still swirls around what really happened (the news cycle on this story has been so unrelenting that we’ve postponed our analysis for […]

Kaleido Insights Impact Analysis on Emotional Recognition

As emotional recognition technologies make their way into the corporate ecosystem, use cases and impacts abound. Emotional recognition has the potential to add important new levels of information and data to marketing, sales, customer service, HR, training, engineering, and product development.

New Research: Global Content Strategy’s Top Challenges

For over a year, I’ve been interviewing content marketing executives at global enterprises about the challenges and opportunities they face when trying to scale up single-country or regional content marketing efforts to take them worldwide. (We’ve also been helping several brands build the strategies to make this happen.) Today we’re publishing research on global content […]