Trends in consumer behavior are impacting how businesses design and deliver on their products and services. New Kaleido Insights research analyzes behavioral trends and best practices from leading organizations. Despite a prevailing narrative that consumption behavior is difficult to change, several trends and studies suggest otherwise. A recent Pew study analyzing consumers across 17 advanced […]
Sustainability is crossing over into the business ecosystem like never before, as environmental issues dominate business risks, finance mobilization, and technology investments. The 10x surge in environmental, social, and corporate governance (ESG) investment is not only unprecedented, it signals businesses are beginning to shift their strategic plans and financial assumptions away from endless extraction. Yet […]
In the commerce and post-commerce phases of the customer journey, AI and IoT applications — such as biometric payment or loyal customer engagement — build a seamless customer experience.
The typical customer experience has evolved with the adoption of AI and IoT, and consumers now expect organizations to include personalized features throughout the customer journey. Read more from Jaimy Szymanski in IoT Agenda.
Software and AI have changed consumers’ expectations of IoT products. Empathizing with customers by understanding how IoT plays at the core of their lives in the context of each moment and state of mind sparks product design innovation, not iteration.
AI is rapidly reshaping how retailers reach and engage customers across channels and in real-time. And, because your success in retail is so deeply interconnected with customer experience––from browsing, to decision, purchase, to post-purchase loyalty– AI is increasingly going from “nice-to-have” to necessity for higher sales and bigger bottom lines. With billions of customer behavior […]
Retail is getting smarter, thanks to real-time data analysis. At this year’s NRF “Big Show” in New York, nearly 40,000 people converged with one goal in mind: to better understand the future of retail innovation. I attended to explore not only over-arching retail trends, but also dive deeper the future of consumer experience (CX) design. […]