By Jessica Groopman, Jeremiah Owyang and Jaimy Szymanski. Digital transformation has become a top priority to many companies, yet to provide clarity to an overused term, we published a definition and now share a maturity framework with descriptors. We define digital transformation as: a technological, cultural, and operational shift in which organizations leverage data […]
Finally, a modern definition of Digital Transformation for the data-driven era. Surprisingly the scope is far greater than technology, a company’s very culture changes.
Digital Transformation spans multiple departments –not just a single business unit converting paper into PDFs. Understand the seven modules in our Digital Directive offering.
Audio: Marketing Profs interviews Jeremiah Owyang on the Six Digital Eras
Companies like Amazon are enabling new data sources from satellites to be available to the masses. This spells new business models for a variety of industries, find out how:
Plot your course, learn about Jeremiah Owyang’s speech on the Six Digital Eras.
Wellness Technology aka “WellTech” has been funded $2B showing early market growth. We’re expecting further investment from investors, based upon market analysis.
Tech startups are expecting to IPO with a combined amount of $246B in 2019 –spurring more innovation in the tech industry. While many other industries are expecting to slow down, innovation in tech will likely accelerate.
We interviewed HR leaders to find out how they’re using technology to help employees, here’s frequently mentioned technology vendors.
Hundreds of tech startups promise to change our wellbeing: bodies, minds, communities, and the physical spaces around us. It leaves us with many questions around data, business models, and the changing structure of society as we lean on technology for ourselves.