IoT Product Design Requires Keeping People in Mind

Software and AI have changed consumers’ expectations of IoT products. Empathizing with customers by understanding how IoT plays at the core of their lives in the context of each moment and state of mind sparks product design innovation, not iteration.

Analysis: Should Blockchain Power Your Customer Loyalty Program?

By Kaleido Insights Research Analysts: Jeremiah Owyang, Jessica Groopman, Jaimy Szymanski, and Rebecca Lieb Trend: Nearly a dozen companies have announced their intent to launch blockchain-based loyalty programs and/or branded cryptotokens to encourage customer engagement. But should your company?  Is it right for your loyalty program? Is it just hype? Should you deploy? Our analysis […]

Three Macrotrends Impacting the Journey to 2030

This introductory report from Kaleido Insights explores technology’s impact on the relationships among humans, businesses, and their ecosystems, crystallizing the innovator’s path forward. Three trends identified include: Super Humans, Fluid Organizations, and Enlightened Ecosystems.