Tag: customer experience

03/05/2018

Analysis: Should Blockchain Power Your Customer Loyalty Program?

By Jeremiah Owyang

By Kaleido Insights Research Analysts: Jeremiah Owyang, Jessica Groopman, Jaimy Szymanski, and Rebecca Lieb Trend: Nearly a dozen companies have announced their intent to launch blockchain-based loyalty programs and/or branded cryptotokens to encourage customer engagement. But should your company?  Is it right for your loyalty program? Is it just hype? Should you deploy? Our analysis […]

11/20/2017

Three Macrotrends Impacting the Journey to 2030

By Jaimy Szymanski

This introductory report from Kaleido Insights explores technology’s impact on the relationships among humans, businesses, and their ecosystems, crystallizing the innovator’s path forward. Three trends identified include: Super Humans, Fluid Organizations, and Enlightened Ecosystems.