In the commerce and post-commerce phases of the customer journey, AI and IoT applications — such as biometric payment or loyal customer engagement — build a seamless customer experience.
The typical customer experience has evolved with the adoption of AI and IoT, and consumers now expect organizations to include personalized features throughout the customer journey. Read more from Jaimy Szymanski in IoT Agenda.
Software and AI have changed consumers’ expectations of IoT products. Empathizing with customers by understanding how IoT plays at the core of their lives in the context of each moment and state of mind sparks product design innovation, not iteration.
By Kaleido Insights Research Analysts: Jeremiah Owyang, Jessica Groopman, Jaimy Szymanski, and Rebecca Lieb Trend: Nearly a dozen companies have announced their intent to launch blockchain-based loyalty programs and/or branded cryptotokens to encourage customer engagement. But should your company? Is it right for your loyalty program? Is it just hype? Should you deploy? Our analysis […]
This introductory report from Kaleido Insights explores technology’s impact on the relationships among humans, businesses, and their ecosystems, crystallizing the innovator’s path forward. Three trends identified include: Super Humans, Fluid Organizations, and Enlightened Ecosystems.