How to connect changing customer expectations with long-term sustainable innovation strategy

Trends in consumer behavior are impacting how businesses design and deliver on their products and services. New Kaleido Insights research analyzes behavioral trends and best practices from leading organizations.  Despite a prevailing narrative that consumption behavior is difficult to change, several trends and studies suggest otherwise. A recent Pew study analyzing consumers across 17 advanced […]

Research Surfaces Four Overlooked Opportunities to Unite Customer Experience and ESG Innovation

Sustainability is crossing over into the business ecosystem like never before, as environmental issues dominate business risks, finance mobilization, and technology investments. The 10x surge in environmental, social, and corporate governance (ESG) investment is not only unprecedented, it signals businesses are beginning to shift their strategic plans and financial assumptions away from endless extraction. Yet […]

5 Reasons the Future of Business is Regenerative

The next generation of business is regenerative, designed to contribute value into their ecosystems, rather than constantly extracting from them. Organizations across industries are awakening to this imperative: to align business and profits in service of people and planet– not just to neutralize harms, but to do better.  This is not about feel-good PR or […]

IoT Product Design Requires Keeping People in Mind

Software and AI have changed consumers’ expectations of IoT products. Empathizing with customers by understanding how IoT plays at the core of their lives in the context of each moment and state of mind sparks product design innovation, not iteration.

Analysis: Should Blockchain Power Your Customer Loyalty Program?

By Kaleido Insights Research Analysts: Jeremiah Owyang, Jessica Groopman, Jaimy Szymanski, and Rebecca Lieb Trend: Nearly a dozen companies have announced their intent to launch blockchain-based loyalty programs and/or branded cryptotokens to encourage customer engagement. But should your company?  Is it right for your loyalty program? Is it just hype? Should you deploy? Our analysis […]