By Jessica Groopman, Jeremiah Owyang and Jaimy Szymanski. Digital transformation has become a top priority to many companies, yet to provide clarity to an overused term, we published a definition and now share a maturity framework with descriptors. We define digital transformation as: a technological, cultural, and operational shift in which organizations leverage data […]
Finally, a modern definition of Digital Transformation for the data-driven era. Surprisingly the scope is far greater than technology, a company’s very culture changes.
Digital Transformation spans multiple departments –not just a single business unit converting paper into PDFs. Understand the seven modules in our Digital Directive offering.