Phases of Digital Transformation Maturity: from Stunted Awareness to Sustained Vitality

  By Jessica Groopman, Jeremiah Owyang and Jaimy Szymanski. Digital transformation has become a top priority to many companies, yet to provide clarity to an overused term, we published a definition and now share a maturity framework with descriptors. We define digital transformation as: a technological, cultural, and operational shift in which organizations leverage data […]